Privacy Policy

Introduction

AdWiser ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Google Ads analytics platform and related services.

By using AdWiser, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Personal Information

We may collect personal information that you provide directly to us, including:

• Name and email address when you create an account
• Company information and organization details
• Organization membership and role information
• Communication preferences and support requests

Google Ads Data

With your explicit consent, we access and analyze your Google Ads data through Google's OAuth API, including:

• Campaign performance metrics (ROAS, CTR, conversion rates, impressions, clicks, cost)
• Account structure and campaign settings
• Historical performance data for trend analysis
• The change history of your account: what was changed and when, with the values before and after, including ad texts and keywords
• Account identifiers and metadata
• Google Ads refresh tokens for API access
• Google account email associated with your Ads account
• Aggregated and Anonymized Data: We may aggregate and anonymize Google Ads data across accounts to generate industry benchmarks and comparative analytics. Aggregated data will not identify any individual user or account.

Usage Information

We automatically collect certain information about your use of our platform:

• Session data and authentication information
• Organization membership and access patterns
• Error reports and performance data
• API usage and data synchronization logs

How We Use Your Information

We use the collected information for the following purposes:

• Provide and maintain our ROAS analytics services
• Analyze campaign performance and generate insights
• Detect patterns, trends, and anomalies in your advertising data
• Write short titles that describe the changes made in your account
• Manage organization memberships and team collaboration
• Process Google Ads API requests and data synchronization
• Provide customer support and respond to inquiries
• Improve our platform and develop new features
• Ensure platform security and prevent unauthorized access
• Comply with legal obligations and enforce our terms
• Benchmarking and Industry Analytics: We may use aggregated and anonymized Google Ads data to generate industry benchmarks and comparative analytics. This data is used solely for statistical and analytical purposes and does not identify individual users or accounts.

Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

• Service Providers: With trusted third-party services that help us operate our platform (cloud hosting and database services, Google for OAuth authentication, and Anthropic, whose AI model writes the short titles of the changes in your account. For that we send it the details of a change from your Google Ads change history, such as ad texts, keywords, names of campaigns and other items, phone numbers and web addresses. We do not send your name, your email address or your account ids.)
• Legal Requirements: When required by law or to protect our rights and safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Consent: With your explicit consent for specific purposes

Data Security

We implement appropriate technical and organizational measures to protect your information:

• HTTPS encryption for all data transmitted between your browser and our servers
• Database encryption at rest for all stored data
• Secure authentication with email verification
• Row-level security policies ensuring users can only access their organization's data
• OAuth2 secure token management for Google Ads API access
• Session-based authentication with secure cookie handling

Data Retention

We retain your information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. Campaign metrics and Google Ads data are stored to provide historical analysis and trend detection. When you delete your account, we will delete your personal information and organization membership, though some aggregated data may be retained for legal or legitimate business purposes.

We may retain aggregated and anonymized data for benchmarking and analytics purposes, even after your account is deleted. This data will not identify you or your organization.

Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request a copy of your personal information and organization data
• Correction: Update or correct inaccurate information through your account settings
• Deletion: Request deletion of your personal information and Google Ads data
• Portability: Request export of your campaign metrics and analytics data
• Objection: Object to certain processing activities
• Withdrawal: Withdraw Google Ads API access through your account settings

To exercise these rights, please contact us at privacy@roasradar.com.

Cookies and Tracking

We use cookies and similar technologies to enhance your experience:

• Authentication Cookies: Required for user login and session management
• Session Cookies: Maintain your login state and organization context
• Preference Cookies: Remember your settings and preferences

You can control cookie settings through your browser preferences. Note that disabling authentication cookies will prevent you from accessing the platform.

International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.

Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

Business Transfers

In the event of a merger, acquisition, or sale of assets, we will notify you and obtain your explicit prior consent before any transfer of your personal data to a new entity. You will have the opportunity to review the new data controller’s privacy policy and choose whether to consent to the transfer of your data.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: